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Plans and what they unlock

Go to Apps → Caro → Billing → Change plan to see this comparison live, with pricing and a Test with this plan button for each tier.

Pricing plan comparison showing Starter, Growth, and Pro side by side

Starter — $159.90/year

  • 2,000 AI replies/month
  • Unlimited products trained on
  • Order status tracking
  • Product Q&A from your live catalog
  • Store policies & FAQ knowledge base
  • Gmail, WhatsApp & Telegram inboxes
  • Contact form & lead capture
  • 30-day analytics history

Growth — $499.90/year

Everything in Starter, plus:

  • 5,000 AI replies/month
  • Live inventory awareness ("only 3 left")
  • Revenue attribution dashboard
  • Customer notes & tags synced to Shopify
  • Cancellation intake flow
  • AI conversation summarization
  • 90-day analytics

Pro — $1,999.90/year

Everything in Growth, plus:

  • 15,000 AI replies/month
  • Sales agent (cart, coupons, checkout)
  • Customer metafield enrichment
  • Custom API tools (connect your 3PL/ERP)
  • Routing rules & conversation automation
  • Shopify Flow trigger automation
  • 180-day analytics + AI re-ranking

Matching plans to features documented elsewhere

Every plan-gated feature mentioned throughout this help center maps directly to one of these tiers:

Billing frequency

Plans can be billed Pay monthly or Pay yearly — the pricing shown above is the yearly rate, and the plan-selection screen lets you toggle between the two.