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Questions tab: what customers are actually asking

Go to Apps → Caro → Analytics → Questions. On the Starter/Trial plan, every section here is locked behind an upgrade.

Questions tab showing Top questions, Unanswered questions, and Conversation topics, all requiring an upgrade

What each section shows once unlocked

  • Top questions (Question Analytics) — the questions customers ask most often, so you know exactly what to prioritize in your training data.
  • Unanswered questions (Unanswered Questions Report) — questions Caro couldn't answer, the single most direct signal of a training gap.
  • Conversation topics (Topic Analytics) — conversations grouped by theme, useful for spotting patterns across many individual questions (e.g. a spike in shipping-related conversations after a carrier delay).

Why this tab matters more than it might seem

Of everything in Analytics, Unanswered questions is arguably the highest-leverage report for improving Caro over time — it points directly at where to add or fix a Source, rather than guessing. If you're deciding which paid analytics feature to prioritize, this is usually it.

See Plans and what they unlock for which plan includes Question Analytics.