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Personality: Role and Tone

Go to Apps → Caro → Settings → Personality.

Role and Tone sections with all options visible

Role

RoleBest for
🎧 Customer SupportHandles order questions, returns, shipping, and FAQs
🛍️ Sales AssistantRecommends products and answers pre-purchase questions
💬 General AssistantHelps with support and sales — good for most stores

If you're not sure which to pick, General Assistant is the safe default — it's explicitly described as good for most stores. Choose Customer Support or Sales Assistant only if you want Caro to lean noticeably toward one side (e.g. a store that gets far more "where's my order" questions than product questions).

Tone

ToneStyle
FriendlyWarm and casual
ProfessionalClear and business-like
ConciseShort, direct answers

Pick the tone that matches how your own team already talks to customers — a mismatch between Caro's tone and your brand voice is one of the more noticeable ways an AI agent can feel "off," even when the actual answers are correct.

These are simple presets, not fine-tuning

Role and Tone are single-choice radio buttons — broad presets, not granular controls. For anything more specific (a particular phrase to always use, a topic to avoid), use Extra instructions instead.