Using your captured leads

Once lead capture is enabled and visitors start sharing contact details, they appear as a list on Apps → Caro → Leads — replacing the empty state with real rows of name, email, and when they were captured.

Following up

Leads are a list of people who showed interest but didn't necessarily buy — the value is entirely in following up. Export or reference this list the same way you would any other marketing lead source, since Caro doesn't currently send follow-up marketing emails on your behalf — it captures the contact, you (or your existing marketing tool) do the outreach.

Cross-referencing with the conversation

Each lead traces back to a real conversation — check Conversations for the full context of what the visitor was asking about before you follow up, so your outreach can reference what they actually wanted rather than a generic message.

Leads vs. Customer notes & tags

Leads capture new, previously-unknown contacts. If you instead want a summary written onto an existing Shopify customer's profile, that's a different feature — see Customer notes & tags.