Your visibility score and buyer questions

Your visibility score is a number out of 100 for how often AI assistants recommend your store, and how near the top. Being named first in an answer counts most. Not being named counts nothing. It comes from your latest full scan of your buyer questions.

How the score is worked out

Each AI answer to each buyer question gets points for your store's place in it:

The score is the average across all answers, times 100. Questions that ask about your store by name ("is Trail Co legit?") always name you, so they're left out of the score. They still show what AI says about you.

The other numbers on AI Visibility

• Recommended in: the share of AI answers that recommend your store.
• Your pages cited: the share of answers that link to a page on your store as a source.
• Share of voice: your recommendations as a share of every brand recommendation in the answers.
• Your rank: your place among every brand AI recommends for your questions, for example "#4 of 12".
• AI assistants: the same numbers for each assistant on your plan. Assistants not on your plan show the plan that includes them.

Every number compares with your previous scan, so you can see what moved.

Buyer questions

Buyer questions are what the app asks each AI assistant on every scan. The app writes them from your products, and you can edit, pause, remove or add your own. Each question has a kind, so you cover every way people shop:

Tip: write questions the way shoppers talk to an AI assistant, not as search keywords. "best gifts for coffee lovers" gives more realistic results than "coffee gift".

Your plan sets how many questions you can track: 15 on Free, 30 on Starter, 100 on Growth and 200 on Pro. To add a question when you're full, pause another one.

Open any question to read every AI answer in full: the brands it recommended, your products it named, whether it linked to your store, and the pages it read to answer.

Tabs on AI Visibility

• Questions: every question and its result per assistant. "#2" means recommended in second place; "No" means not recommended. Export to CSV from here.
• Where you can win: your questions sorted by what it takes to win them: close to winning, competitors winning, and questions nobody owns yet.
• What AI gets wrong: wrong facts about your store in AI answers (Growth and Pro). See Accuracy alerts and the agent test.
• Coverage: which collections your questions measure. A collection with no question is never checked; click Suggest questions to fill the gap.
• Markets: results in other countries (Pro). See Track other countries.

How often questions are asked

• Full scan: every question, to every assistant on your plan. Weekly on paid plans, monthly on Free. You can also run one with Ask AI now. Your score comes from it.
• Weekly quick check (Free): between monthly scans, 5 of your most important questions are asked again every week, the ones you lose first. It doesn't change your score.
• Re-check now: ask one question again right away, to every assistant on your plan, to see if a fix worked. Free includes 3 a month, Starter 10, Growth 30 and Pro 40. Re-checks don't change your score until the next full scan.

Why results change between scans

AI assistants don't give the same answer every time. Watch the trend across several scans rather than any single answer. The app asks through each assistant's own API with live web search on, as a shopper in your country would, so results are close to what shoppers see but not always identical.